Jiří Horenský [or 'jh' for short] is a Czech born commercial and music video director. And a true 90s kid at heart.  

In his practice he infuses his work with a focus on the human experience and blending diverse influences to craft compelling narratives. With a keen emphasis on narrative and storytelling even where it is not obvious or expected. Utilizing storytelling and classical film education to create deep connection between brand, message, characters and audience. Applying meticulous care to the true essence of every film to create visually stunning and emotionally resonant experiences.  Or you know... just playing around.

A winner of PAPAYA YOUNG DIRECTORS 2021 international award.

'Always looking for 'extra' in 'ordinary' and 'real' in 'surreal'.